For this credit union on the verge of a major expansion, Vibrant implemented a fresh and distinct rebrand designed to create buzz and engage potential new members.
sfcu is a well-known and historic credit union in their community, but they needed branding to translate to a new century and entice members at new branches. Vibrant stepped in with a revamped brand that emphasizes accessibility and convenience. sfcu was also growing well beyond their original service area and needed branding which they could grow with.
Vibrant developed a one-stop platform for members to access on-line and mobile banking, apply for a loan, and more. The site utilizes bold design elements that work in tandem with sfcu’s distinct logo, which was also designed by Vibrant’s creative team.
sfcu’s online presence received a major upgrade with targeted ads and promotions that clearly communicates what sets sfcu apart.
"Vibrant has helped build our brand through creative marketing and we have grown to provide more services to more members in more areas."- Keith May, V.P. Marketing, sfcu
Increase in membership as a result of marketing expantion and one-of-a-kind brand identity.
New website resources add value to current members while attracting potential members.
Online marketing plan successfully
targets potential members
in new branch locations.